For new users who want to begin using EWI services, or existing users who want to adjust account settings
The option for customers to convert their personal accounts to either family, business or Advertiser accounts. Additional features will be available under the Family/Business/Advertiser Epics
Our teams need a clean interface for building in analytics (Google) and generic logging. Logging will be primarily for user-centric reporting, while analytics will be for our leadership teams.